New growth from the unfiltered consumer. In 5 days.
Your organization has a map of the way your category works, and every research project is scoped from that map.
That's why your studies tell you about what's important to you, but can leave you flat footed when significant shifts happen.
Go Ask Alice starts organically from the consumers' worlds: unscoped, unfiltered, thousands of real consumer conversations about what's important to them.
See the gap between their map and yours. That's where the revenue is hiding.
Book a 15-minute callWant to know what "consumer in the room" actually feels like? Talk to one. The five segments below were discovered using The Gap methodology, grounded in 80,000+ real consumer conversations.
These are GLP-1 consumers. Your category gets its own panel.
The Gap shows you who they are. The Panel puts them in the room where it happens.
Every consumer segment from your map becomes a named, voice-enabled consumer you can talk to in real time, in any meeting, on any question. Stop arguing about who knows the consumer best. Ask them.
The consumer stops being a quarterly debrief. They become a permanent presence in every decision.
Talk to us about The PanelWhen I went on Zepbound, I experienced firsthand how 40 million Americans had their food and beverage consumption neurochemically rewritten, without willpower, without effort, permanently. I knew my food and beverage clients weren't seeing what was already starting to hit them.
So I built the map. Five days of immersion in 80,000+ organic consumer conversations about GLP-1. No surveys, no panels. What came back wasn't what the category expected.
Five distinct consumer segments emerged, none of which existed in any database. The largest wasn't even on GLP-1: the GLP-1 Wannabes, 14 to 19% of the conversation, already eating differently in anticipation of taking the drug. No traditional segmentation study had found them because nobody thought to look.
GLP-1 was the proof. The same methodology runs on your category.
The Gap gets you off your map. The Panel keeps you there.
Traditional research confirms what teams already believe because they scope the study first. Go Ask Alice maps the full consumer landscape first, then surfaces segments no one knew to look for.
Five distinct consumer segments emerged, none of which existed in any database. The largest wasn't even on GLP-1: the GLP-1 Wannabes, 14 to 19% of the conversation, already eating differently in anticipation of taking the drug. No traditional segmentation study had found them because nobody thought to look.
We immerse in thousands of organic consumer conversations about your category across Reddit, TikTok, reviews, and forums. No screener. No discussion guide. No scoping from inside your map. What comes back: a segmentation built from the way they actually talk about the category. Alongside it, the gap between your map and theirs. That gap is the opportunity your current research isn't designed to see.
Every consumer segment from your map becomes a named, voice-enabled consumer you can talk to in real time, in any meeting, on any question. Monthly refresh keeps the map current. New tensions surface. Language shifts. You're not relying on last year's study.
Everything you need to know about working with Go Ask Alice.
Book a 15-minute call. We'll show you a piece of the map for your category, so you can decide whether what we're seeing matches what you thought you knew.
Book now, 15 minutes