Tell us about your business.

Seven questions so we can set up a consumer listening landscape tailored to your world. Takes about 10 minutes.

Question 1 of 7

How would you like to do this?

We'll ask you seven questions about your business so we can set up a consumer listening landscape tailored to your world. Pick your preferred format.

Talk to Kay (for real)

Talk to Kay-Bot about your business. She'll walk you through the seven questions by voice.

Question 2 of 7

Why is this a project now?

What's changed? What made this urgent enough to act on — when it's probably been on the radar for a while?

What triggered this?

Question 3 of 7

What's the business issue you're trying to solve?

Go deeper than the surface. Why is this important? What happens if it doesn't get resolved?

The core issue What happens if this doesn't get resolved?

Question 4 of 7

What does success look like?

Give us numbers. Revenue, market share, distribution points, profitability — what would make you say "this worked"?

How you'll measure success What's that worth to the company?

Question 5 of 7

Resources and timeline

When do you need answers? How do you envision using the output?

Question 6 of 7

Tell us about your world.

Company / brand name What category do you compete in? What products do you make? (one per line) Who is your consumer? Who are your competitors? (one per line)

Question 7 of 7

Let's widen the lens.

Your consumer doesn't think in categories the way your company does. What else solves the same problem they have — even if it's not in your competitive set?

Who else solves the same consumer need — even outside your category? What other search terms should we listen for? (one per line) Platforms to listen on

Your listening landscape is ready.

Review the configuration below. Once approved, we'll start listening to real consumer conversations across these platforms.

Book a call to review